SamsungGalaxyS4NG hits the runway with the #Design4Life fashion show today

Lights! Camera!! Action!!! Ladies & Gentlemen, the Next Big Thing is finally here with us in Nigeria. And by the Next Big Thing, we are talking about the Samsung Galaxy S4 - Life Companion. This beautiful device is all about lifestyle and as we all know in Nigeria – Fashion is an integral part of us. So Samsung has globally decided to make Fashion the platform for this phone’s launch… People it’s the Design For Life - Fashion Show

Before we go on rambling exciting gist of what the event this Friday is about, let us give you some gist of what the smartphone basically is. The Galaxy S4 is Samsung’s current flagship device & as a Life Companion, the phone promises a greater experience than any other in its category and rewards the users in 4 major categories: Fun, Relationship, Life Care & Life Task. Trust Samsung to understand these are very important to us all. Visit – www.samsungmobileng.com/galaxyS4to order one today.

Isn’t it exciting to know that this awesome device would be launched to the public with the awesome Design for Life Fashion Show?Red carpets, gorgeous people & an electric atmosphere guaranteed -invites are out. How many of you have yours? Don’t Dull!

So, how did this whole event get to the Grand finale happening at the Oriental Hotel, Lagos anyway?

Well, Samsung called for entries on their website (www.samsungmobileng.com/designforlife), challenging designers to come up with awesome evening outfits for their current ambassadors, Kate Henshaw & Banky W. Cool Fashion Designers from all over the country sent in pictures of their designs (note: they sent in drawings and sketches not just pictures of sewn clothes).

After an open selection process by Kate Henshaw, Elohor Aisien, Hakeem Balogun, and Teni Sagoe a super selection of 5 finalists were picked to compete this Friday watch here http://www.youtube.com/watch?v=jda-QRQmlKQ in a technology meets fashion mix, the like Nigeria’s has never experienced before. Talk about innovation in lifestyle.

The finalists competing are:

• The Label KARELLE – by the Designers: Karima Ronke Okunola & Kofo Durosinmi-Etti
• The Label CLEMAS COUTURE – by the Designer: Clement Effanga
• The Label UNSEEN DESIGNS - by the Designer: Ogundele Patrick Ademola
• The Label AURORA-DANIELS – by the Designer: Maureen Osuji
• The Label TRACY ZIKA - by the Designer: Tracy Osuagwu

We’d keep you posted on how it goes down this Friday, at the Oriental Hotel for 7pm. Again visit the official website of the event – www.samsungmobileng.com/designforlifeto get the latest.